Founded in 2016, Well Grounded’s (WG) vision is of a society where people are thriving socially and economically in a diverse, dynamic and nurturing coffee industry. Well Grounded runs a series of Specialty Coffee Training Academies for adults facing barriers to employment. It empowers people with the skills, training, mentorship and qualifications they need to access work in the specialty coffee industry. Well Grounded has a range of coffee products, a cafe offering and other coffee related business activities raising funds for its social mission.
The aftercare programme transitions over 70% of Well Grounded Graduates into work, further training and education and provides ongoing free wellbeing and coffee training. Well Grounded has an ambitious strategy to ensure systemic change in the hiring, recruitment and progression practices of the specialty hospitality industry, linking those facing barriers to work into careers in coffee. The organisation works with over 120 employers to provide work placements for trainees and talent for the coffee industry.
WG sells its coffee across 53 venues including Waitrose. It also runs cafe partnerships with UCL, Lloyds Banking Group and UBS. In addition to this, it receives support from DWP and the National Lottery Community Fund.
Now Well Grounded is looking to expand it operations beyond London across different geographies. To do this, it is looking for a Chair who can help facilitate this expansion whilst keeping WG's values at the core of the operation.