The successful candidate(s) may have experience in one, or more, of the following areas:
Strategic business development: This Trustee role will help ensure that the charity's business, staff, volunteers and systems are working well and that its operations reflect best current practice. They will advise on efficiency and environmental developments and how to release funds for reinvestment. The successful candidate will also support and challenge the Trustees in considering how the Watercress Line is organised and managed to enable the achievement of its goals. They will work with other Trustees, Company Board and the CEO in identifying opportunities for growth.
IT and digital: Technology plays an increasingly critical role in the charity's ability to run well, grow and develop its services. The successful candidate will be an IT and digital expert who can help the charity to take full advantage of and embrace technology and digital opportunities. They are expected to lead in developing its digital strategy and to advise on matters such as data protection, IT infrastructure, systems and software requirements. They will work closely with other Trustees, the CEO and senior staff and ensure that the charity optimises its on-line presence and other digital tools for outreach and income generation.
Fundraising: The charity aims to raise £12m over the next ten years in developing its infrastructure so future generations can enjoy and learn from its heritage railway. The successful candidate will take a lead in developing its fundraising strategies and supporting the CEO and team in making it happen.
Marketing and communications: The successful candidate will be able to demonstrate responsibility for driving the marketing and communications strategy of an organisation, including overall image and branding. It is preferred if candidates have prior experience leading a marketing function within an organisation operating in the consumer sector.
Tourism and Outreach: The successful candidate will support the Trustees in having a wide perspective of tourism and possibilities for all kinds of outreach to make the Watercress Line and heritage railway appealing and relevant to a wide audience and across the community. They will be concerned with expanding and widening the reach of the railway and will be able to both challenge and initiate ways in which the charity could develop in the future. The role ideally requires someone with professional and current tourist knowledge and / or current educational and curating experience.
The charity is open to receiving applications from those who are seeking their first board-level opportunity.