Ten Lifestyle Group is an AIM-listed global travel and lifestyle concierge company founded in 1998 by Alex Cheatle and Andrew Long. Delivering unique travel, entertainment and dining experiences to the world, Ten is a vital part of the customer engagement strategies of leading premium financial services and consumer brands. Today, millions of members have access to Ten’s services across lifestyle, travel, dining, entertainment and retail benefits on behalf of over fifty clients including HSBC, Coutts, Bank of America, Westpac and Royal Bank of Canada.
As well as offering a private membership tier, Ten serves some of the most valuable customers of the world's leading private banks, premium financial services and luxury brands. Corporate clients use Ten’s services to acquire, engage and retain affluent, high-net-worth customers. The service drives critical customer metrics, including revenue growth and Net Promoter Score, and supports digital transformation initiatives.
Ten's partnerships are based on multi-year contracts which generate revenue through platform-as-a-service and technology fees. Its operations are underpinned by an increasingly sophisticated personalisation platform comprising industry-first, proprietary technology, thousands of supplier relationships and 25 years of expertise delivered from 22 global offices. All Ten's services are made available to clients on either a white-label, co- branded, or affiliate partnership basis.
Looking ahead, Ten's strategy revolves around four key areas:
- Deliver a world-class member experience
- Invest in technology
- Expand contracts with new and existing clients
- Establish a foothold in new markets by leveraging its market-leading service proposition
For more information, please watch Ten's Growth Engine video.
Ten has a strong ESG agenda, both within the company and in delivering the services it offer to members, and was proud to become the first AIM-listed company to have B Corp Certification. This achievement enhances Ten's position as a socially and environmentally responsible business and will positively impact all stakeholders.
With a strong commitment to delivering unparalleled services and innovative technology to its clients, Ten continues to redefine the meaning of personalised luxury experiences. Its 1,300-strong, global team are enabled by bespoke technology and embracing the opportunities presented by AI. With record usage, revenue and profitability, Ten is on a mission to become the most trusted service platform.