Nesta is the UK’s innovation agency for social good. Backed by a £450 million endowment, it is driven by an ambitious 10-year strategy focussed on three core missions to promote a fairer start, a healthy life, and a sustainable future for millions of people across the UK.
Partnering with frontline organisations, building new businesses and working to change whole systems, Nesta designs, tests and scales new solutions to society’s biggest problems, changing millions of lives for the better. It believes that innovation offers more potential now than ever before. It sees opportunities to mobilise citizens and influence behaviour. Private and public capital which can be used more creatively. A wealth of data to mine. And so it draws on these rich resources by bringing together diverse teams: data scientists, designers and behavioural scientists, as well as practitioners, academics, entrepreneurs and people with lived experience.
The arrival of Ravi Gurumurthy as Chief Executive in December 2019 marked a new chapter in Nesta’s history. In order to achieve the impact needed to tackle society’s biggest challenges – from ingrained health and income inequalities to the climate crisis and the UK’s lack of productivity (all amid the damage wrought by the Coronavirus pandemic) – a new 10-year strategy will see Nesta adopting a focussed strategy which will enable more sustained efforts across its three new Missions. Crucially, the ability to deliver impact at scale will be at the heart of this approach, along with a renewed commitment to collaborative and evidence-based working. This is supported by Nesta's recent acquisition of Behavioural Insights Limited (known informally as the Nudge Unit), a global social purpose organisation which has used behavioural science to support governments in over 50 countries to tackle major policy problems.
Nesta's Vision
Nesta will pursue three innovation missions. Each mission is a response to a generational societal challenge, one where we believe innovation has a big part to play in driving large-scale change. It has set bold goals for its missions which may seem unrealistically ambitious, but which it hopes will act as a lodestar. For each mission, Nesta will continuously assess what is and is not working, deciding what to continue with and what to stop on the basis of its potential for impact at scale.
A Fairer Start: - A mission to narrow the outcome gap between children growing up in disadvantage and the national average.
A Healthy Life - A mission to increase the average number of healthy years lived in the UK, while narrowing health inequalities.
A Sustainable Future - A mission to accelerate the decarbonisation of household activities in the UK and improve levels of productivity.
To succeed, Nesta will need to build strong working relationships with service delivery organisations, policymakers and academics. Its solutions will need to work at different levels of the system, from small improvements to how a service is delivered to grander interventions which rewrite how policies or market forces work.
Nesta's missions are ambitious and it is prepared to fail and learn rapidly along the way. Nonetheless, it believes that a fairer, healthier, more sustainable future is within reach, and that innovation can help to achieve it.