The real flaw I found in the traditional headhunting process is the candidate identification stage, a lot of firms rely on what people refer to as their little black books. The problem with this is that you just get the same names being regurgitated over and over again. I saw a need to be able to cast our nets wider in order to identify stronger candidates for better matches.

Read Management Today's full article: '5 minutes with... Susie Cummings, the entrepreneur changing the way boardrooms recruit'.